You’re in business, you understand the importance of having an online presence and you might even regularly review your Google analytics, but do you really know the secret sauce that makes people locate and use your website? Chances are you don’t. Fear not, gentle entrepreneur – Ilya PR is here with 3 simple tips and tricks to make your site Google-friendly, customer-centric, lead-generating powerhouse.
1.) Must Be Mobile
Bottom line, your website must be designed to be viewable on mobile devices; tablets and smartphones account for more than 50 percent of website visits, and that number is only going to grow. Google’s much-feared algorithm change is essentially designed to increase the visibility of mobile-friendly websites, meaning that no matter how strong you content, if your site can’t be easily viewed from an iPad or Galaxy it’s going to rank low in Google searches. Because I like ya, my advice to all savvy entrepreneurs is get that site re-designed, STAT. Learn more by searching mobilegeddon, Google algorithm.
2. Choose Your Words Carefully
Your website copy should be action-oriented, engaging and scannable. In a word: brief. Don’t try to tell your entire story or sell every product on each page!
Hint: your website content should focus on the first-time visitor’s perspective. What’s going to keep them on your site and keep them coming back?
3. Imagine Matters
No, you can’t judge a book by its cover, but it’s unquestionable that websites are judged by their looks. Pictures and fonts matter! Times Roman font (see what I did there?) or pixilated, fuzzy, improperly sized photographs are not the route to making your website a success.
As a budget-conscious small business owner, you might fear the cost of hiring a professional photographer to shoot exclusive content for your site, but it can make all the difference! Frankly, there are many skilled photographers out there who can do the job without busting your budget, and even more reasonably priced stock photography services that can meet your needs for even smaller investment. Because I like ya, I recommend BigstockPhoto.com and istockphoto.com for your consideration. Friendly reminder: Stock photography won’t be yours exclusively, but if you are ok with the idea that your images may be used by other websites, go for it!